This is a question that is kind of interesting for MudSpike.
I’m a millennial, so the reaction from myself and the rest of my age bracket is “Why the hell wouldn’t I?” But, we grew up during a serious golden age for video games. It was the start of seeing game ads on TV not just once in a while, but on the regular. A time when budgetary demands were smaller, publishers were throwing cash at any 8 bit Gen-X kid fresh out of college with a weird idea, and it was all working.
Gen X and especially Baby Boomers are going to find themselves feeling this notion to “grow up” a lot more so than folks like myself. But, I think the talk about them needing to find “more mature hobbies” or “act their age” is a myopic discussion.
It’s your time and your money. If you’re a retiree, you’ve got a lot of the former. You aren’t doing any overt harm to society, you’re in a time period where you’ve probably created an online friend group with this interest in mind, and you’re expected to go… do what, exactly? Play bingo?
We’re at a time where gaming has never been so accessible thanks to decades of experience with how to model a GUI, how to breadcrumb and teach a player what to do, and more capable software full stop. We’re also at a time where tech has made other such things even more accessible to older audiences. The first thing that comes to my mind in that regard? E-bike. I just turned 40, but I have 0 joint aches, pains, nothing. I still have enough energy to do some labor all morning, like splitting wood, then jump on a bike for 10, 12, 20 miles. That may not be the case for someone older than I. In this regard, an E-bike becomes a very good idea for someone who wants to cycle. There’s a woman who has become a local legend in BC because she’s in her 70s and she’s shredding some gnarly trails there:
I’m not expecting to see her at Red Bull Hardline, but the fact of the matter is that we’re experiencing technology being used to not just make things easier, but make things better for as many as possible. Gaming has very much benefitted, as well.
After all, people who are in the GD discord will recognize the moniker of Bob Ward. Ward is in his 80s and he’s playing DCS. I hope he’s having fun with the F-100D and remembering his own time.. flying the F-100D out of Phan Rang AFB in 1970.
So, anyone of sense and security will regard a 60-70-80 year old playing video games as little more than a curiosity now at best and with total ambivalence at worst. NOW. This will change. It’s only going to become even more normalized.
It’s the culture, now.
To me, a more interesting question is what the demographic represents… to the jackasses who hold the purse strings. I make no secret of my immense and burning disdain for much of the games industry. I developed it in the mid 00s when I was in college and saw just how much of a digital anus it was and still is. In fact, it’s way worse.
Frankly, this is rubber-stamped by a consumer base too lazy and/or stupid to do anything to indicate their displeasure with these practices. They’d rather whine about meaningless crap and are happy to just kvetch about the usual abusive practices.
But, don’t really see that with individuals in their 40s… 50s.. 60s.. 70s.. and onward. In fact, they remind me of what we millennials were like as kids and teens: OH HELL YEAH, VIDEO GAME, LET’S GET IT STARTED IN HERE. They engage with these games with a huge degree of earnestness and not his cynical and manufactured attitude that younger people seem to engage with.
More importantly, they’re gigantic skinflints when it comes to games. This is something I have been since I left college and I approve SO highly of it. And, I suspect, it reaches beyond even living on a fixed income. I’ve noticed that older generations are more happy with the most basic functions of a game. They also tend to treat microtransactions with the appropriate response: Disregard.
There’s no social media outrage.
There’s no rants infront of a wall of plastic crap.
It’s the worst response that big publishers could ever get in this attention-driven economy that is the internet: “Oh no thank you.”
Honestly, the interesting conversation around older gamers shouldn’t be “Is it acceptable?” but rather “How do we appeal?” And there’s very good precedence for that. After all, the Greatest Generation saw the largest spike of any generation in gaming adoption during the 7th generation of consoles. Nintendo can be blamed for this. The Wii and DS really appealed to those grand parents and great grandparents as it represented a social activity that was:
- Easy to understand owing to good GUI design and intuitive functionality.
- Familiar games included in things like WiiSports
- The motion controls even provided a low impact exercise for people in advanced age ranges, which is a huge deal!
So, if it’s good enough for grandpa, who once turned an SS prick into a little fascist shishkebab at the end of his Garand’s bayonet? It’s good enough for all of us.
Again, the real question is “How do we appeal?” and this question alone should turn anyone here who is cynical or jaded about the state of games into an optimist. I genuinely mean that because we already have the answer of how to appeal.
It’s what we play on the reg. It’s DCS, it’s ArmA, it’s an independent middle market of developers who self publish. Developers like ED, like Bohemia, like the various acts organized and publishing through Microprose are the answer.
It really boils down to two factors: Value and passion.
Using DCS World as the example, this is a game that seems modern as it possesses tons of DLC you can buy at eye watering prices. However, that’s just the first pass. When we take more time to think about it, we’re getting a study sim level experience akin to Falcon 4 with every purchase and it clearly gives people value. I don’t want to think about how many hours I’ve put into the Phantom, the Hun, and definitely how much I’ve put into the Fishbed.
ED also provides platform updates for free and has even included new maps for free. Bohemia frequently releases new platform and content updates for free in their games and have done so since 2001. Eric Barone aka ConcernedApe of Stardew Valley fame has been iteratively updating his game with new content, for free, since its release 10 years ago.
Demonstrate that the game you’re selling is a good value and then demonstrating you’re putting a degree of passion into it? You’re going to sell product to a demographic that’s probably the hardest to sell to.
So, we shouldn’t be asking “Is it acceptable?” We should be asking “What are they doing right?”