As a crosswind owner myself (the 4th set he ever built ) , I’d want to see more of the TMs before considering if the supposed $400 puts them in league with the cross winds. I think the angle of those pedals might be more comfortable, and make braking easier, and they do look more in place in a sim rig focused on modern jets.
Also, being (presumably) able to be integrated with Target likely makes them attractive to folks playing older sims, where the ability to present Hotas and Pedals as one controller is a make-or-brake issue.
Being made by TM, you’ll also be able to buy these from say, Amazon, which allows for returns and warranties.
As far as cost, I’m betting MSRP is ~$400, but retail will likely be close to $350 or so.